Achieving maximum profitability in your indoor tanning business takes more than a steady stream of customers. It’s easy to get caught up in worrying about having enough potential tanners in your area and reaching enough of them with your marketing, but perhaps even more important is making the most of what you already have. To take control of your bottom line, you need to optimize your operational processes, measure and move sales numbers and leverage available tools.

Scott Nichols of UV Utilities, perhaps the industry’s leading expert in optimizing operations, will make his first Smart Tan conference appearance at Smart Tan Nashville 2015, Nov. 13-15, to lead a session in the Business Track. His cutting-edge sales program is proven to be capable of increasing salon sales by double digits in just one year.

The Business Track is just one of the three offered in the new format at Smart Tan Nashville 2015, along with a can’t miss Sunday “Tanning Industry Takes Action” political session. The three-track approach offers three different paths to a profitable year, allowing owners and employees to pick up crucial knowledge and new ideas on marketing, business, and UV that will bolster their businesses in 2016.

Here’s the full descriptions of both Business Track sessions, scheduled for Saturday, Nov. 14:

Redefining Success in Tanning
Matt Russell & Scott Nichols
The key to a successful tanning salon business is to have a healthy bottom line. Period. And there are more ways to increasing profitability than simply increasing your salon traffic. Even if you have a great store, great equipment, a great membership program and a great sales team we’re confident this session will improve your sales and your bottom line.

Smart Tan CEO Matt Russell and UV Utilities CEO Scott Nichols will walk you step-by-step through this cutting edge sales program showing you how you can increase your sales and profitability. The session will analyze a real-life, multi-store salon that followed this program in 2015 which resulted in a double-digit increase in sales compared to 2014.

In this session, you’ll learn:

How to measure and move your sales numbers aggressively
How to increase your membership numbers
How to increase your lotion and counter sales
How to incentivize your employees in the right places

Maximizing Profits With Spray Tanning
Panel Discussion
Spray tanning can be more than just a complementary service that you offer in your salon. If done right, it can be a profit-generating powerhouse. Join us for this panel discussion as we look at ways to increase spray tanning sales, implementing a spray membership, utilizing spray tan upsells and other ways to milk pure profit from your spray tanning services.

In this session, you’ll learn:

How to increase spray tan sales
How to implement a successful spray tan membership
How to utilize spray tan upsells

Click here to register now for Smart Tan Nashville.