September 8, 2009 — Smart Tan Sales Training Consultant Jerry Marfut will be offering 1-on-1 salon sales evaluations in Smart Tan’s booth at Smart Tan Downtown: Smart Tan’s 14th Annual Convention and Trade Show Oct. 10-11 in Downtown Nashville.

Marfut – who is teaching three classes at the convention – is a tanning industry veteran and a long-time Smart Tan consultant. He now serves as a regional director for the parent organization for 7-Eleven stores charged mainly with helping stores improve their financial performance. “Jerry’s experience in the tanning business has always been centered around improving store performance and his experiences beyond tanning have added perspective to the advice he can offer salons,” Smart Tan Vice President Joseph Levy said. “He will make himself available in Smart Tan’s booth to meet with as many Smart Tan members as possible at the convention.”

At the conference Oct. 10-11 Marfut will be teaching the following courses:

• Increasing Your Tanning Sales and Lotion Sales Per-Person Average
• Maximize Sales With Effective Database Marketing: Using the Tools You Have
• Smart Operating Ratios: Analyzing and Correcting Business Performance.

To take advantage of the free 1-on-1 analysis, Marfut asks that you arrive prepared, bringing the following monthly data from March and August for your tanning business:

Total Sales, broken down to include:

– Lotion Sales
– Tanning Sales
– Other Sales (explain)
– Total Number of Tanning Sessions

Total Monthly Operating Expenses, broken down to include:

– Rent
– Payroll, including hourly wages paid and commissions paid.
– Utilities
– Advertising
– Other substantial expenses (explain)

For more information on Smart Tan Downtown or to register visit www.SmartTan.com/conference or call Smart tan at 800-652-3269 or 866-795-3755 in Canada.