Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn your clients into enthusiastic brand ambassadors who organically promote your business to their own networks.

Here’s how to create a summer-themed social media campaign that boosts engagement, brings new eyes to your brand, and strengthens client loyalty—all while having a little fun in the sun.

Start with a Simple, Shareable Concept

The heart of your summer campaign is user-generated content (UGC)—photos, videos, or stories that your customers create and share. A great way to inspire this content is with a “Sun-Kissed Selfie” contest. Invite clients to snap a glowing post-tan selfie and post it on Instagram (or TikTok/Facebook) using a unique branded hashtag.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.