Today’s consumer is more informed than ever, but also more skeptical. Before they book a service, buy a product, or even follow your Instagram, they want proof. Not from you, but from other people. That’s why social proof is one of the most powerful tools in your marketing arsenal.

From glowing Google reviews to spontaneous selfies in your red light room, every authentic client voice adds credibility to your brand. And best of all? Most of it is free.

Your happiest clients are your best marketing team. Here’s how to harness their voices to build trust, expand your reach, and grow your business.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.