The fight for the Republican nomination took an interesting turn last week when presidential hopeful Marco Rubio accused fellow candidate Donald Trump of having the “worst spray tan in America.”

“He has a terrible spray tan…It’s perhaps the worst I’ve ever seen,” Rubio said. “This is a guy who can afford to get a better spray tan and, as I said, he’s a very litigious guy. He needs to sue whoever did that to his face.”

.@MarcoRubio mocks @realDonaldTrump’s spray tan: He should sue whoever did that to his facehttps://t.co/Ola0GHKrCP

— FOX Business (@FoxBusiness) February 27, 2016

Now, we’re not here to debate the political implications of a good or bad tan, but we definitely don’t want your clients to ever be accused of anything of the sort. Trump does somehow seem to continually stay on the “oranger” side of the spectrum, but the good news is, your clients have no reason to worry about leaving your salon looking anything like The Donald.

In the last five years, many of the advances in our industry have come from the sunless sector. Improved technology, more sophisticated skin care and scientific advances have largely made bad spray tans a thing of the past. New equipment, solutions, and products have made their way onto the scene, helping sunless match UV tanning in consistency, color and customer satisfaction.

You know this, we know this, but the important thing is that your potential sunless customers know it too. If you can convey the message about advances in technology and knowledge to your community, you can convince people to discard their misconceptions and give your sunless services a try.

Along with having the right equipment, proper training is crucial to providing consistent sunless results. Instilling employees with a firm understanding of procedures, techniques and policies will allow them to act as valuable consultants and ensure that clients are always satisfied. The groundwork for sunless professionalism is laid with manufacturer and Smart Tan trainings. When your customers understand how the equipment, solutions and products work together as a process, they will be able to guide clients around any human error.

Whoever you support in this year’s presidential race, I think we can all agree that bad spray tans have no place in the United States of America. Together, we can make spray tans great: Click here for information on Smart Tan’s Spray Tanning certification.

Photo credit: a katz / Shutterstock.com