While the slower summer and fall months might feel like much-needed downtime for tanning business owners, they actually offer a prime opportunity to review, evaluate, and address various aspects of the business. This period can be used strategically to ensure that the business remains competitive, efficient, and prepared for busier seasons.

The summer and fall is also the time to look more intently at the things you can accomplish now that you won’t have time for later. Those items can be as simple as deep cleaning, maintenance and sprucing up your space, or as complicated as introducing a new service or completely overhauling your training protocol.

Here are some critical areas that tanning business owners should focus on during these slower periods.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.