Supre Tan announced that it will be operating under the new name Sun Evolutions. The purpose of this name change is to create a new corporate identity that will promote marketing and operational effectivieness supporting Supre Tan and its newly acquired brands by managing the collective brand’s portfolio under one unified identity. Sun Evolutions will manufacture and market all Supre Tan, Pro Tan, Fiesta Sun, Vineyard Grapes, and Beauty with Light, and will distribute Hempz and Playboy Tanning sunless and body care products.

This announcement comes after last month’s press release announcing Supre Tan’s parent company, Product Innovations Research LLC, had acquired the brands Pro Tan, Fiesta Sun, Bask, Vineyard Collection Grapes, and Beauty with Light from Performance Brands Inc.

“We believe creating a new corporate identity was an important next step in leveraging the strengths and maretability of all of our collective brands. It is our goal with this name change that our customers will be able to easily identify Sun Evolutions as the home to all of their favorite brands,” said Bruce West, founder of Supre Tan.

The integration of the company’s new identity will begin over the next few months with the launch of new websites, new ad campaigns and a new Platinum Salon Partnership program.