‘Tanning is Back’: Cosmo article says young people are tanning more than ever
Even in an article focused on the risks of sun exposure, Cosmopolitan couldn’t ignore the facts: tanning is back. Citing a survey from the American Academy of Dermatology, the article notes that 70 percent of Gen Z respondents report having tanned skin, highlighting the renewed popularity of tanning among young people along with this generation being more invested in skincare than any before.
“I can definitely say that Gen Z is tanning far more than Millennials and Gen X ever did,” board-certified dermatologist Noreen Galaria, MD, told Cosmopolitan.
Despite the article’s negative framing, this trend is promising news for the tanning industry. With a generation that values skincare and appearance—and with salons offering professional tanning services as well as quality skincare products and expertise—tanning businesses are perfectly positioned to be on-trend.
