Tanning is Back in Vogue: Publication highlights a more balanced perspective on sun exposure

Monday, July 7th, 2025

Tanning is back in the spotlight, with cultural trends and wellness movements embracing the sun in a new, more balanced light.

Even dermatologists and beauty publications are embracing a more nuanced perspective on sunshine. In a recent Vogue article titled “Is It Ever Possible to Tan Responsibly?” board-certified dermatologist Dr. Anetta Reszko highlights the “growing appreciation for the psychological and biological benefits of sun exposure,” including mood elevation, circadian rhythm support, immune resilience, and vitamin D synthesis.

“This all influences everything from immune resilience to metabolic health. In that context, sunlight is being reframed as an essential, healing force—part of a broader ‘back to basics’ wellness trend,” Reszko told Vogue.

It’s a refreshingly balanced perspective to hear from these sources: “You can enjoy the sun and protect your skin. Healthy skin isn’t about extremes—it’s about consistency and informed choices,” Reszko added.

As attitudes toward sun exposure evolve, the conversation is shifting from fear to balance. It’s no longer about avoiding the sun entirely or chasing extremes—it’s about making informed choices that support both skin health and overall well-being. With a renewed appreciation for the sun’s natural benefits, people are finding new ways to enjoy the glow—responsibly and on their own terms.

Click here to read the entire article from Vogue.

SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can’t say in your tanning salon business.