Tanningtruth.com is now sporting a brand new, completely overhauled design. You and your customers will now enjoy a sleek and easy to navigate Web site as you access vital information about tanning and the “sun scare” industry working to undermine the indoor tanning business community.

“The Tanning Truth site is simple, concise and powerful with a strong focus on the financial motivation of the “sun scare” industry. Consumers will learn about the money driving the ridiculous sun-abstinence message which opens their minds to hear the real truth about the science,” says Smart Tan CEO Matt Russell.

Along with exposing the truth about the “sun scare” industry, consumers will learn about the process of how skin tans and the benefits it can bring them. They will also learn what skin typing is and the different categories people fall into.

The site also boasts the new Smart Tan salon locator, which allows truth seeking tanners to find the closest Smart Tan certified salon to them.

Check out the new site design at Tanningtruth.com