In business, separating yourself from your competition is very important. The key to this success lies in your ability to effectively communicate the fundamental truths of your business to your client. For example, with its rise in popularity, a large amount of your customers may be experiencing a sunless tan for the very first time; therefore, it’s imperative that you explain the spray session to each client. Remember, the more knowledgeable you are with your services, the more you your client will feel at ease.

The very first time you come in contact with your guest, it’s crucial to find out why they are requesting services. This small detail will allow you to point them in the right direction for service and EFTs that best meet their needs. To effectively deliver a great sunless experience to all of your customers, you must review the session before, during and after they are sprayed.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.