Thanks to the virtual motherload of information business owners get on a daily basis, it’s becoming more difficult than ever to decide which advice to take. You’ve probably heard this one before: To maximize revenue, cut costs. Or maybe someone told you that you have to spend money to make money. Over the course of owning your salon, you’ve probably learned that each philosophy is true under the right circumstances.

But where do you draw the line? Where do you sacrifice and where do you invest? One thing is for sure: If your employees aren’t properly trained, it doesn’t matter how luxurious your beds are or how good of a special you’re running. Even after more than 20 years of working with the indoor tanning professionals across the world, it’s clearer than even that an investment in employee education keeps businesses running healthily.

There are plenty of opinions on how to make an indoor tanning salon successful, but the place where all of these strategies intersect is professionalism. If you can raise the bar on the training you provide to your employees, it’s an investment that pays off with improved sales, informed clients, independent workers and the ability to change the way your community perceives indoor tanning.

So, before another year unfolds, it’s time to take a look at what your training should be doing for now. Now is the time to lock in a training regimen that secures the future of your business and the industry.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.