A major part of your role as an indoor tanning professional is to help people feel confident in their appearance by enhancing their complexion with an attractive tan. Whether it’s developed naturally or cosmetically, you’ve accomplished your goal. As the industry continues to evolve, it’s important to remember that whether you do it via sunbed or sunless, you are satisfying your clients’ need, as well as your own need to generate profit and maintain a sustainable business.

Unaffected by negative press and the tan tax, sunless tanning has become more than a side service for indoor tanning businesses — it’s now a vital part of a successful operation. According to IBISWORLD, “This year has already seen a 9.5 precent uptick in revenue from sunless tanners, putting it en route to becoming a $763.4 million dollar industry by year’s end.” It’s evident that there’s a large market interested in this service. While UV tanning is the core component of most businesses, it’s imperative to recognize the increasing role of sunless and treat it as such when it comes to business planning, marketing and operations.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.