In your everyday life, your brain is flooded with information,, advertisements and conversations. You can’t possibly retain everything, and neither can your customers, which is why it’s essential to make your online content memorable and eye-catching.

With attention spans getting shorter, it’s images that are doing the heavy lifting when it comes to entertaining and informing consumers. content is still very important, but leveraging relevant , high-quality images with your marketing messages will do a lot to improve engagement. Outlets like Instagram, Snapchat, Facebook, and Pinterest all rely heavily on images, but even Twitter, email marketing, websites and blogs can be enhanced tremendously by the use of visuals.

However, adopting this graphic sensibility has proven most difficult for smaller owner-operated businesses. When you are already balancing too many hats, how can you be expected to become a photographer and photo editor? The great news is that there are plenty of web tools to help you hit the ground running.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.