By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as you head into the slower time of the season.

#1 – The Extreme Power Of EFT Memberships. Nothing is as important as a healthy, robust EFT membership. EFTs will give you a more level source of revenue throughout the year and help you to avoid a cash crunch in the slow season. EFTs also are the best way to retain your clients so they don’t stray to your competitor. If EFT revenue does make up at least 50 percent of your overall business, then you have plenty of opportunity to improve, and please quit telling yourself “My customers won’t buy an EFT!” Properly structured, an EFT is the easiest membership to sell and will make you more money than anything else.

#2 – Raise Your Prices. This may sound contradictory to Secret #1, but chances are your other package and membership prices haven’t changed in many years or possibly since you started in business. Analyze your equipment offerings and overhead, then ask yourself if your prices are really too low. One way to raise your prices may simply be to add more value to a bed level or EFT membership. Include several services or bundle UV and spray tanning into one higher price. Bundling can be an excellent way to get more money while providing more value to your clients.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.