An attractive, catchy sales piece still won’t get the job done without a strong, clear call to action, the Entrepreneur.com article “5 Elements of an Irresistible Call to Action” explains. Unless you’re lucky enough to have a marketing budget deep enough to get into brand awareness advertising, every ad in every medium should push people to take a specific action. Take these steps to make sure you get a good response:

1. Make sure you actually have a call to action. Listing a great product for a great price still isn’t a call to action. By specifically telling people how and when to purchase the product, you’ll get far better results.
2. Give clear instructions and limited options. Too many choices only lead to confusion. Know exactly what you’re trying to sell with an ad and focus solely on that rather than trying to spread yourself too thin.
3. Present a time limit. Avoid the “I’ll do it later” response by always setting a deadline for a deal.
4. Offer a bonus. An easy way to make an offer far more attractive at little cost is to throw in a bonus item. Even if it’s something ridiculously cheap, it adds to the urgency to take advantage of the opportunity.
5. Appropriate to your purpose. What are you really trying to accomplish? Of course you’re trying to sell something, but perhaps your real goal is to get new customers in the door and try your services. Maybe you want to push current clients to try different options or convert occasional visitors to members. These objectives will require different types of offers than one simply designed to earn the most direct profit. First decide what you want the end results to be, then determine what offer will get you there.

Click here for the article from Entrepreneur.com.