Often imitated but never duplicated, Glo Sun Spa epitomizes the best of what a modern tanning business can be.

Staying on the cutting edge of the industry is familiar territory for Glo founder Todd Earnhart. By all accounts, the Houston-based company’s trademarked slogan “The Original Sun Spa” rings true. In the early 2000s, Earnhart played a central role in setting the trends of spa diversification and adapting terminology to reflect the evolving nature of tanning businesses. Even before that, Earnhart built his reputation as an industry pioneer by introducing innovative pricing and packaging options and helping introduce spray tanning to the masses.

Today, Earnhart’s efforts have made Glo Sun Spa locations some of the most luxurious, well-appointed, highly diversified facilities in the world. While some of the fundamental elements of Glo’s success have become more commonly replicated throughout the industry in recent years, it will always be difficult to top the original.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.