Due to the recent boom in the sunless business, you may have noticed sunless prices dropping and questioned your prices. However, it should never be about the price of the product or service — it’s justifying the price with the value you’re providing.

Adding extra services is a great way for clients to feel as if they’re getting a deal. If they feel that they’re getting more for their money, they won’t question your pricing. Sunless powdering is a small extra service that can make a big difference in your clients’ sunless experience.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.