We Are Sunshine

TODAY’S HEADLINE STORY: Half of salons will add new lotion lines in 2009, Smart Tan survey shows.

Monday, November 24th, 2008

In an ever-changing tanning market, half of all tanning salons will look to add new lotion lines into their salon’s merchandising mix in 2009, a poll conducted in November revealed.

2008-11-24-lotion-addition-copy.jpgAccording to the poll, 49 percent of tanning businesses will add more lotion lines next year, with 33 percent sticking with the same lines they carried last year. Just under one-in-five salons, 19 percent, say they will carry fewer lines in 2009.

“With market changes, tanning businesses are looking for different ways to find an edge,” Smart Tan Vice President Joseph Levy said. “Quality lotion lines give the salon an opportunity to provide a total tanning experience for the client while bolstering the business’ bottom line.”

Teaching your salon staff to properly sell premium products and up-sell is part of Smart Tan’s new on-line training curriculum for tanning professionals. Call your Smart Tan Member Services team at 800-652-3269 or 866-795-3755 in Canada for more details.