“To create vitamin D, which plays an important role in bone health and development, the body needs exposure to sunlight. As we move into autumn, the days get shorter and colder and our exposure to sunlight decreases, making the colder months of the year a crucial time to watch vitamin D intake. Supplements can play an important role but one question is, how much?” — Reuters News Service, “Vitamin D Shifts into Focus”, Sept. 4, 2008

OUR COMMENT: Smart Tan will teach “the new math” about sunshine, vitamin D levels and all the new vitamin D research at Smart Tan’s 13th Annual Educational Conference, Sept. 18-21 at the ITA Tanning World Expo in Nashville. “This changes everything — and not for the reasons many of the tanning community’s critics think, nor for the reasons that many in our market itself think,” Smart Tan Vice President Joseph Levy said. “It’s going to be very important that everyone understands what the new message about Smart Tanning and Vitamin D is, what it isn’t and what we can say in the future. That’s going to be a key focus in Nashville.”

To read the full Reuters story click here.