Springwise.com — an on-line entrepreneurial forum — has selected what it considers the top 10 marketing- and advertising-related articles in the last 12 months, complete with links to each article.

The #1 Idea: A ‘Be Disloyal’ Card campaign. “The Be Disloyal disloyalty card — created by digital creative agency Antics, blogger Cortadito.sg and eight of Singapore’s independent coffee shops — was designed to encourage consumers to discover different coffee venues while bringing businesses together to grow as a vertical. From September until the end of this month customers can pick up a disloyalty card from one of the eight participating cafés. The card is stamped each time they purchase a coffee from one of the other seven cafés and, once the card is full, they return to the original café to receive their free coffee.”

To read about this idea and others on springwise.com click here.