As a wellness-focused business, it’s essential to stay updated on the latest health and wellness trends, even beyond those directly related to your services and products. Your business is a haven for people striving to become better and healthier versions of themselves. By making health and wellness information a focal point of discussion both in the salon and on social media, you can help clients feel more connected to your business and foster a sense of community.

Here are some of the top trends in health and wellness thus far in 2024, as listed by The New York Times:

Hydration

Hydration is a hot topic, with debates raging online about how much water people need and whether plain H2O is enough.

Salon Tie-In: Promote the importance of hydration to your clients, emphasizing its role in overall wellness and healthy skin. Offer infused water or herbal teas in your salon to encourage proper hydration, particularly in connection with infrared services that make users sweat profusely. With reusable water bottles attached to more and more people’s hips, salon-branded bottles might be an increasingly viable promotional tool. Hydrogen water bottles that infuse regular water with molecular hydrogen are also trending and could make a valuable addition to a wellness salon’s retail offerings.

Click here to read the entire article in the September issue of Smart Tan Magazine online.