Building on its strong reputation as a wellness-focused business, Carolina Tan & Wellness has taken its commitment to holistic well-being to the next level with the introduction of SmartSun Therapy. The advanced, medical-grade red light therapy equipment has enabled the salon to introduce a new membership tier while also providing clients with an expanded range of transformative results.

“I’m very passionate about not relying on pharmaceuticals as a Band-Aid. With SmartSun Therapy, I’m able to provide a holistic way for my husband, my clients, and my community to get relief and truly life-changing results,” says owner Emily Sigmon.

SmartSun Therapy now stands out as the only service not fully included in the $99 Wellness+ “all-access” membership at Carolina Tan & Wellness. At that level, members do receive four SmartSun Therapy sessions per month, but unlimited access is only available via their $199 Smart Sun membership. With single sessions priced at $125, it’s easy for clients to see the value in the membership options.

Including limited membership access along with utilizing promotional offers like $50 to add four more sessions has been effective at encouraging clients to try the service and embrace it as part of their routine. Interestingly, Sigmon has found that the first thing tanners who try SmartSun Therapy tend to notice is how much it enhances their tanning results.

“Why not make their experience as a tanner even better because I’m giving them a massive boost to their color development by giving them access to SmartSun? Ultimately, that’s converting them to an upper-level or wellness client because then they’re noticing other benefits. We’re introducing it to them and being able to convert them from a $19 membership to a $99 membership,” she says.

But the customers that will ultimately go for the $199 Smart Sun membership are ones who are “truly battling something,” Sigmon says. Several customers have reported remarkable improvements in their health and well-being thanks to SmartSun Therapy. One client with erythromelalgia, who had not felt sensation in her fingers for years, experienced a return of sensation after starting SmartSun Therapy.

“She started using it on Wellness+ and told staff she started to have a sensation in her fingertips that feels like bee stings. This is wonderful news. The fact she’s feeling anything is incredible. That’s pretty big to me,” Sigmon says. “She’s been everywhere to try to find relief from this, and now she’s getting that from something that’s part of her tanning package. Who would have thought we’d be able to make such a difference in someone’s life?”

Another client, suffering from chronic pain and sleep issues, saw significant improvements after just a month of therapy.

“She has struggled with headaches that keep her awake at night. I started her off doing it three times a week, then two times a week, and once a week to see how it works. When we touched base after her first month, she said she’s sleeping better than she has in 25 years. Her headaches are almost completely gone,” Sigmon says.

Even Emily’s husband and business partner, Keith, has experienced the physical benefits SmartSun Therapy can provide. Keith, who worked in construction for 20 years and has arthritis in his knees, saw an immediate impact when Emily convinced him to give their new service a try.

“He was getting no pain relief from medications. I pretty much had to force him to try it because he’s stubborn. I told him, ‘Just get in there. Just do it.’ He felt immediate relief after the session,” she says. “We tell people some people will see immediate result while others we’ll encourage give it three to four times if they want to really see a change. It just kind of depends on the person.”