We Are Sunshine

What You Need, When You Need It

Tuesday, October 19th, 2021

Ready to step up your lotion sales and overall salon performance? Devoted Creations has you covered with brand new in-demand products and on-demand training. As they prepare to introduced the latest fan-favorite offerings from the entire Devoted brand family, the company has also launched an innovative new training platform, Devoted on Demand, featuring comprehensive salon and staff training available anywhere, anytime.

In this Smart Tan exclusive interview, Devoted Creations Director of Brand Development Lisa Saavedra dishes on the new Devoted on Demand website, important training focuses for salons this fall, new products and more.

 Q: What’s the scoop on your updated salon training program?

A: We know we can teach you how to sell lotion, but if you’re not seeing the foot traffic, you’re not going to sell product. So, we’re taking a new approach to training and improving our salon partners as a whole. We have salon trainers who can train on products, but we also have social media specialists to help improve your social media presence, marketing, and influencer programs. We have trainers who can train on the nitty gritty of salon operations from tours to management training to keeping employees motivated to hiring the right staff. All that can be done not only with in-salon training, but we’ve also launched a new interactive website called Devoted on Demand (

Click here to read the entire article in the latest issue of Smart Tan Magazine online.