In recent years, the worlds of wellness and skin care have collided, as consumers have become more conscious and considerate of not just what they’re putting in their bodies, but also what they’re putting on their skin.

When it comes to the tanning industry, the trend toward clean and natural ingredients has been apparent for years in the offerings from our industry product manufacturers. Now, while that trend continues to be prevalent in both skin care and the broader wellness industry, a different development in consumer preferences is coming into focus.

According to a report from multinational strategy and management consulting firm McKinsey & Company, “Last year, we saw consumers begin to shift away from wellness products with clean or natural ingredients to those with clinically proven ingredients. Today, that shift is even more evident. Roughly half of UK and US consumers reported clinical effectiveness as a top purchasing factor, while only about 20 percent reported the same for natural or clean ingredients.”

In reference to beauty products in particular, the report shows that 52 percent of consumers reported clinical effectiveness as a top purchasing factor, while only about 20 percent reported the same for natural or clean ingredients. That means, that while clean and natural ingredients are still important, ingredients that are proven to provide the results customers want are a higher priority.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.