There’s aways lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the rise in popularity of business taring sites such as Yelp and customer reviews that pop-up right in google, word of mouth is more powerful that ever before — and that can either be really great for your business, or downright terrifying. But even beyond the anonymous (and sometimes fake) reviews online, it’s crucial to understand that your customers are going to talk to their friends about your business.

Keeping that in mind, let’s look at some ways that you can help ensure that what’s being said about your salon brings people in instead of scaring them away.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.