By Rich Kizer & Georganne Bender

So, where do you stand with social media? Usually it’s one of two places: you’re either all over it, or you just don’t know where to begin. Knowing where to begin can be a daunting task, but one thing’s for sure: It’s the best way to connect with current and potential customers. And it’s not going away.

Social media statistics are over the top: Facebook alone has more than 500 million active users; 50 percent of users are on Facebook on any given day. In fact, people spend over 500 billion minutes per month on Facebook. More than 1.5 million local businesses have active pages and more than 20 million people “like” pages each day. Twitter reports 50 millions tweets per day; 600 tweets per second. And that’s just the tip of the iceberg…….READ MORE