When your direct mail pieces are well crafted, they speak to customers in a way that makes them envision their experience with your business in their minds, the Entrepreneur.com article “5 Tips for Producing Direct Mail Copy That Sells” explains. Use their tips to drive business through good old snail mail:

1. Make it easy to read. Truth is, most direct mail ads don’t get more than a glance. That’s why your copy needs to be engaging, but also simple and easy to read. Keep it brief – bullets are always good, and repeat the main point in several places rather than trying to cover multiple bases.
2. Use images and magic words. Utilize images and words that stress the benefits, not features, and create an image of the experience in the customer’s minds. Certain words like new and free are proven to sell – use them as much as possible!
3. Have an angle. Don’t try to sell everything you offer in one piece. Be specific, and develop a hook that appeals to your target audience.
4. Have a story. While most ads will sell a specific product or feature, a different strategy that’s worth considering is selling your business as a whole. No, not putting your business on the market, but promoting it based on an engaging story or superb branding and experience. Sometimes the whole is greater than the sum of its pieces, and customers will buy in to the values and experience that your salon offers.
5. Keep them guessing. Sometimes a great offer, or eye-catching image isn’t enough to garner the attention of potential clients – particularly if you regularly send out pieces with a similar look and similar content. Mix it up, and don’t be scared to use something off-the-wall as an attention grabber that leads them into the meat of the ad.

Click here to read the article from Entrepreneur.com.