Thinking about a new name, refreshed image, or updated service focus? Late summer is the perfect time to start planning your fall transformation.

The tanning industry isn’t what it was five years ago—and neither is your business. More salons are shifting toward wellness, expanding services, and reevaluating how they present themselves to the world. If you’ve been thinking about updating your name, refining your image, or changing your brand focus, now’s the time to act.

Late summer provides a unique window: You have breathing room after the spring rush, time to prepare before fall, and a chance to reposition your business before the New Year wellness boom. Here’s a streamlined checklist to help you rebrand strategically, confidently, and without losing the identity your loyal customers already love.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.