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We Are Sunshine

Next-Gen Tanners: Appealing to the customer base of the future

Friday, June 6th, 2025

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

How Vitamin D Acts as a Key to Unlocking Your DNA Library

Thursday, June 5th, 2025

Key Points

  • One of the most important functions of vitamin D is to enable access to the information stored within DNA for a cell’s proper response to routine signals and stimuli, processes that occur constantly within every body tissue; adequate

The Wellness Era: The industry has changed—are you keeping up?

Wednesday, June 4th, 2025

What’s in a name?

Shakespeare’s famous line from Romeo and Juliet suggests that a name is just a label – that it doesn’t define the true nature or value of a person or thing. But in today’s tanning industry, that …

Keep Customers Coming Back

Tuesday, June 3rd, 2025

One of the biggest questions all small businesses ask is, “How do I get customers to keep coming back?” The key is customer service. With so many large and small companies offering many of the same services and products, it’s …

The Power of People

Monday, June 2nd, 2025

Owning and operating a small business becomes a lifestyle for many people. Day-to-day tasks, managing employees, maintaining market initiatives, developing relationships with customers and evoking a positive image of the business: All of these realities add up, requiring more time …

Cornerstone of Success

Friday, May 30th, 2025

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …

Address Specific Health Issues Using Innovative UV and Light Products

Thursday, May 29th, 2025

Utilizing new and innovative products allows us to harness the power of specific wavelengths of sunlight to hone in on very specific health conditions

Key Points

  • With light therapy services on the rise, we are seeing new spa and wellness

Rather Than Reducing Hours, Give Staff More to Do

Wednesday, May 28th, 2025

With fewer customer interactions during the summer, salon owners can capitalize on downtime by investing in employee training and development. You’ve worked hard to build a solid team for the season, and it would be a shame to let some …

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