There’s a customer in the middle of your client list who has more money than anyone else in the room, spends it freely on looking and feeling good, and has almost never been marketed to on purpose. She’s Gen X—and …

From GrassrootsHealth

Red, Near Infrared, Far Infrared, and Blue Light from sunshine may all have unique health effects to offer

The solar spectrum consists of different forms of radiation or energy with wavelengths between 300 nm and well over 1 …

Hiring and keeping good staff has never been easy in the tanning industry. Turnover often runs high, and a reliable person who stays a while can feel like the exception rather than the norm. But the fundamentals still work in …

For many salons, the holidays represent the second-biggest sales surge of the year, right behind peak tanning season. Gift-buying momentum starts earlier than ever, and salons that prepare their gift card and package strategy now can position themselves to capture …

Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the “third place” is everywhere else that matters—the coffee shop, the barbershop, the corner bar—the informal spots where people gather and feel like …

The recipe for the bronzer that started it all just got sweeter. Tan Incorporated’s signature bronzer is now deliciously dark with 100X Bronzing—an exclusive combination of special bronzers for perfect color with an irresistible warm tingle. Brown Sugar continues to …

As a business owner, you’re focused on the big picture. You have so much on your plate that it’s easy to overlook some of the details that can make or break perceptions of your business. So, when it comes to …

Adding wellness equipment isn’t just a matter of buying what’s trendy—it’s about making a smart, strategic investment that will pay off for years to come. Before you commit to a purchase, take the time to evaluate your options with the …