As we embrace the new year, the beauty and wellness industries are increasingly aligning with a holistic philosophy: beauty as an extension of overall health and well-being. This growing trend of “holistic beauty” is about merging inner vitality with outward …

How much has your business changed in the past year? The last five years?

Chances are, you’ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to …

One of the best things about bringing red light therapy into your tanning business is you have a captive audience to promote it to sell it to. Your tanning customers already come to you because they want to look and …

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …

Exceptional customer service is the bedrock of a successful tanning business. In an industry that thrives on providing a positive and enjoyable experience for clients, investing in thorough customer service training for your employees is paramount. This article will delve …

By Dr. Marc Sorenson, Sunlight Institute

Vitamin D levels and sunshine are exceptionally important to human health, and therefore we should be aware of vitamin D science. The Vitamin D Society of Canada is always at the forefront of the …

 As a salon manager in a city of 32,000 in the interior region of Alaska, there was a time when Jenna Gillen didn’t know the difference the right operator training could make. Then she saw it for herself. Visiting Sunsations …

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …