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We Are Sunshine

Generational Success: Insights and strategies for age-specific targeted marketing

Tuesday, October 7th, 2025

If you’re not paying attention to your client demographics, you’re not setting yourself up to maximize success now or in the future.

In many salons, an increased focus on wellness services has brought in older clientele, which is fantastic. But …

The Four Secrets of Tanning Salon Success

Monday, October 6th, 2025

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Could Vitamin D Alone Have Prevented Over 300,000 Breast Cancer Cases this Year?

Friday, October 3rd, 2025

From GrassrootsHealth

Could Vitamin D Alone Have Prevented Over 300,000 Breast Cancer Cases this Year?

Greetings!

According to nationalbreastcancer.org,

“1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime. In 2025, an

Three Key Characteristics of Successful Employees

Thursday, October 2nd, 2025

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

In Memory of Michael E. Stepp, Former President of Wolff System Technology

Wednesday, October 1st, 2025

Michael E. Stepp, the longtime president of Wolff System Technology, passed away on September 6, 2025, at the age of 73. During his two decades at the helm, he guided the company’s growth in North America and was widely admired …

Mastering Your Membership Message: Selling EFTs with confidence

Tuesday, September 30th, 2025

Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That’s why training …

Search Ads that Drive Clicks and Sales

Monday, September 29th, 2025

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

Something to be Excited About

Friday, September 26th, 2025

By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

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