Negative feedback, whether in-person or online, can feel like a setback for business owners. However, when managed correctly, customer complaints and online reviews can serve as valuable opportunities for growth, improvement, and increased customer loyalty. Here’s how to turn criticism …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

Of course, pricing plays a crucial role in influencing customer decisions, but there’s far more to consider than whether your rates are higher or lower than your competition. While discounts and promotions may seem like an easy way to attract …

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses, and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

A recent Fox News article highlights growing scientific support for the powerful health benefits of sunlight exposure.

Dr. Roger Seheult, a critical care physician and pulmonologist, explains that sunlight plays a crucial role in regulating sleep, enhancing mood, and strengthening …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …