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Salt + Infrared Sauna: The dynamic wellness duo

Thursday, October 17th, 2024

HaloSauna from Halotherapy Solutions

Ready to take your wellness business to the next level? It’s time to get acquainted with the game-changing combo of salt and sauna that’s transforming wellness in tanning. Imagine giving your clients a rejuvenating experience that …

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Thursday, October 17th, 2024

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a

FDA Registration Standards for Red Light Therapy Equipment

Wednesday, October 16th, 2024

As the market for red light therapy continues to expand, it’s crucial to understand the importance of using devices that adhere to proper manufacturing standards—specifically, those that meet FDA registration requirements. Unfortunately, not all equipment on the market is manufactured …

Are You Making it Easy for Clients to Buy from You?

Tuesday, October 15th, 2024

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

Easy Ways to Increase Your Customer Base

Monday, October 14th, 2024

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

Understanding the Base Tan

Friday, October 11th, 2024

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

How to Increase Word-of-Mouth Marketing

Thursday, October 10th, 2024

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Setting the Record Straight on Red Light Optimization

Wednesday, October 9th, 2024

With new red light therapy equipment options emerging in the tanning market, there has been a surge of claims from equipment distributors boasting superiority for various reasons that, upon closer inspection, often fail to hold water.

One claim is that …

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