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We Are Sunshine

Building Adaptability: Create the best competitive advantage

Friday, June 27th, 2025

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Skin Cancer and Nutrition: Stop blaming the sun

Thursday, June 26th, 2025

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Social Media Challenge: Turn your clients into your best promoters

Wednesday, June 25th, 2025

Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn …

Managing Your Image: Define your management style and maintain strong leadership

Tuesday, June 24th, 2025

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

Embrace the ‘Summer Lifestyle’ on Social Media

Monday, June 23rd, 2025

As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …

The Health Benefits and Risks from Moderate Sun Exposure

Friday, June 20th, 2025

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Mal-Illumination: The ‘indoor epidemic’

Thursday, June 19th, 2025

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Revolutionizing Red Light Therapy in Tanning: The inside story of SmartSun Therapy

Wednesday, June 18th, 2025

In less than three years since the introduction of the SmartSun Therapy brand, the innovatively designed SST28 system has successfully elevated red light therapy to unprecedented heights in the tanning industry.

In the process, Smart Tan CEO and founder of …

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