The Associated Press this week published recommendations on sunlight and vitamin D that, for the first time, mirror recommendations published in Smart Tan’s Position Statement.

“For years, we’ve been told to use sunscreen. Shouldn’t we be worried about skin cancer?” The AP asked in a Question-and-Answer story on sunshine and vitamin D. The answer: “Sunscreen is advised for longer periods outdoors, to prevent skin cancer. Skin cancer is rarely fatal.
Melanoma, the deadliest kind, accounts for less than 2 percent of cancer deaths. The risks posed by other, more common cancers is far greater.”

The story appeared as part of a package of stories on a new study showing that women with low vitamin D levels are at greater risk for breast cancer. That story was well-timed during Smart Tan’s “D-Feat Breast Cancer” campaign, a promotion currently running in more than 860 tanning facilities in the United States and Canada to raise money for vitamin D-breast cancer research and promotion.

Click here to read the full AP story.

Smart Tan’s Position statement appears on Smart Tan’s consumer web site, www.TanningTruth.com.