How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people that are coming …

Adding wellness equipment isn’t just a matter of buying what’s trendy—it’s about making a smart, strategic investment that will pay off for years to come. Before you commit to a purchase, take the time to evaluate your options with the …

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

A research letter published in the British Journal of Dermatology argues that ultraviolet (UV) radiation is not the main cause of melanoma deaths in the UK—and that current sun-avoidance advice may be doing more harm than good. Authors Dr. Richard …

When Lindsey Timek attended the National Tanning Expo in Nashville last November, she expected to explore the latest tanning equipment for her business, Abbronzatura Tanning in West Pittston, PA. She had her eye on a new LED hybrid unit, but …