Every retailer has “Looky Lous” – but are they really just looking or are they afraid of buying for some reason? You must identify your prospect’s defense mechanism for not buying. Then explain to them it’s normal…….FULL STORY…
I’m driving through town on a Friday night and I decide it‘s a good night for a movie, so I start looking for a video store. On this corner, I see a Blockbuster, there’s a Hollywood Video two blocks down, …
One of the greatest wastes in American business today is meetings. One of the greatest wastes in the retail industry today is the practice of not holding meetings.
Sounds oxymoronic? Not really. Many industries with more seniority and time on …