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News Archive for April, 2019

How to Create a Talking Billboard for $2

Friday, April 5th, 2019

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

How To Make Your Advertising Amazingly Effective

Thursday, April 4th, 2019

At one time or another, we have all created an advertisement or, more likely, an advertising rep has created one for you that, quite frankly, tanked. The ad was so bad that even your mother wouldn’t redeem the lousy coupon …

Sunburn Prevention: Changing lives for Skin Type II tanners

Wednesday, April 3rd, 2019

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

The Importance of Being an Active Salon Owner

Tuesday, April 2nd, 2019

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

People Over Products

Monday, April 1st, 2019

In an industry full of energetic, gregarious personalities, Lisa Parsons still stands out as the consummate “people person.” It’s a quality that makes her both enjoyable for salons to work with and very good at her job – because in …

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