For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
By Dr. Marc Sorenson, Sunlight Institute
In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …
By Scott Nichols
As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …
An in-depth article from writer Rowan Jacobsen published by Reader’s Digest, America’s fourth largest-circulation magazine brand in 2020 questions the validity of advising sun avoidance and reiterates evidence showing that UV exposure is vital to overall health.
“There are …
By Crystal Rooney, Spray Tan Artists Forum
Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …
TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …
The American Suntanning Association came out on the winning side or is on track to win in 11 state legislative issues in 2022 without a defeat, continuing ASA’s efforts to use science to convince legislators that our approach to sunburn …