News Archive for July, 2023
Identifying the Perfect Price Point
The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …
Gym, Tan, Red Light? Red and Near-Infrared Light Enhances Muscle Performance and Recovery
The laundry can wait. It seems the new routine for fitness and self-care fanatics and should definitely be Gym, Tan, Red Light Therapy. Along with improving skin condition, enhancing tanning and much more, the combination of red and near-infrared light …
UV Exposure, Sunbeds and Tanning: 6 Things You Probably Didn’t Know
Taking proper care in the sun is extremely important, we all agree on that. Yet, exposure to UV light carries both risks and benefits and over the last few decades, the focus has only been on
A New Way to Look at Your Business
By Scott Nichols
If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …
The One & Only
VIVID® Venetian™ ONE Hour Rapid Booth Solution by Norvell®
Norvell’s Award Winning Venetian ONE solution is now available for the VersaSpa® PRO! The solution is designed with our top-selling Venetian bronzer shade with cool violet-brown undertones for a beautiful, flawless …
The Magnificent Sun, UV, and What They Do for Our Bodies and Minds
By Dr. Marc Sorenson, Sunlight Institute
How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …
Reduce Credit Card Declines and Easily Recoup EFT Revenue
By John R Toston III, Account Manager, Tan-Link
If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …
A Class of its Own: Hybrid equipment is becoming a fundamental element of the tanning business model
First there was UV. Then there was spray tanning. Then came spa diversification. Now there’s hybrid tanning.
In just a few short years, premium tanning equipment that provides an added skin care element and a spa-like experience has emerged as …
