News Archive for October, 2024

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

TORONTO, ON (October 28, 2024) – November is the month that Vitamin D winter begins in northern latitudes – including all of Canada. A time when the sun can no longer trigger vitamin D production in your skin as fall …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

From GrassrootsHealth

Red, Near Infrared, Far Infrared, and Blue Light from sunshine may all have unique health effects to offer

The solar spectrum consists of different forms of radiation or energy with wavelengths between 300 nm and well over 1 …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

After introducing the SmartSun Therapy SST28, Fantastic Tan in New Castle, PA, recently underwent a dramatic aesthetic transformation centered around their commitment to their cutting-edge wellness technology, updating their lobby and adding a new room for the SST28 with elegant …

By Scott Nichols

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can …