Author Archive
Marketing Your Business as an Employer
Posting on job sites like Indeed.com is the natural first step in a routine job search, but it seems tanning businesses have always been more successful at finding candidates through those alternative methods, and that’s even more true in today’s …
Built to Shine: The Tech Behind SmartSun Therapy
Red light therapy has rapidly become one of the most exciting and profitable service categories in the tanning and wellness industry. Thanks to significant advancements in technology, today’s systems are light-years ahead of the older, outdated models that once filled …
The Real Cost of a Bad Hire
Most salon owners think about hiring cost in terms of the obvious line items: the time spent posting the job, the hours of interviews, the training period. Those costs are real, but they are the smallest part of what a …
Current Vitamin D Recommendations Are Based on a Fundamental Statistical Mistake
From GrassrootsHealth
Our heads of public health are continuing to distribute the wrong information
Key Points
- Current vitamin D recommendations are based on a well-documented statistical error that underestimated the vitamin D needs of individuals.
- Dr. James Lyons-Weiler explains why
The Essential Guide to Saving for Capital Expenditures
Ensuring the longevity and success of your business requires strategic financial planning, especially when it comes to capital expenditures. Capital expenditures, which include investments in assets such as equipment, facility renovations, and technology, are essential for maintaining and growing your …
Identifying the Perfect Price Point
The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …
‘Happiness in the Sky’: Study reinforces the connection between sun exposure and mental well-being
A peer-reviewed study published in Biodemography and Social Biology adds fresh scientific weight to what tanning professionals and sunshine lovers have long believed: a little sunlight can go a long way for your mood.
Titled “Happiness in the Sky: The …
Why Discounting Trains Your Customers Against You
Here is a question worth sitting with for a moment. If you stopped offering discounts tomorrow, what would actually happen to your business?
Most owners flinch at the question because they’ve come to believe their customers will not pay full …
