Author Archive

Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That’s why training …

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Kappatos launched them at $99 a month this spring, and now she’s already decided that price point needs to move up.

“Right …

Makayla Thomas, International Sales Trainer, Devoted Creations

When Smart Tan first spoke with Makayla Thomas about a year ago, she was just finding her footing as Devoted Creations’ International Sales Trainer—new to the role, learning the rhythm of life on …

As a tanning business owner or manager, your employees are crucial to your business’s success. Their ability to provide excellent customer service, operate equipment safely, and sell products effectively directly impacts your salon’s reputation. Implementing a comprehensive orientation and training …

From GrassrootsHealth

Does your job affect your vitamin D status? Should certain occupations have specific guidelines and actions to take for vitamin D?

A review by Sowah et al. looked at data from 71 peer-reviewed studies to determine how vitamin …

There’s a power struggle going on in the indoor tanning industry. It’s happening every day in salons across the country. It’s likely that right now, as you read this, a tanning customer and a tanning salon operator somewhere are discussing …