Author Archive

By Scott Nichols

Right now is the time to get clever. Well, maybe not clever, but to outsmart yourself from last year. Really dig into your business and see where you can look for improvement. As an entrepreneur, this is …

In a wellness-focused salon, credibility isn’t created by equipment alone. State-of-the-art technology, clean design, and professional branding all matter, but none of it carries much weight if the conversation at the counter undermines it.

Customers decide whether a business truly …

Long before red light therapy became mainstream in salons, industry product manufacturers were already ahead of the curve, formulating products that prioritized skin care just as much as tanning results.

While UV tanning remains the foundation of the industry, the …

Could limiting vitamin D recommendations unintentionally limit the full spectrum of its health benefits?

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

For decades, membership retention in the tanning business has been treated as a defensive exercise. Owners talk about “holding onto” members, “locking them in,” or “preventing cancellations,” especially when the calendar flips to summer and usage patterns naturally shift.

But …

By Grant Miller

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to calculate the …

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …