Author Archive
Maximize Your Revenue for the Rest of the Year
By Grant Miller
Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …
Employee Attitudes are Contagious! How to hire employees whose attitudes are worth catching
By Michael Mercer, Ph.D.,
Employee attitudes are contagious!
In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …
Selling Skincare Like a Wellness Brand
For decades, tanning businesses have sold tanning, skincare and suncare products as a companion to their core services. But today, as more salons evolve into wellness destinations, these retail offerings should become a more defined element of your brand.
Skincare …
Creating a Professional Wellness Therapy Environment
By Matt Russell, Smart Tan CEO
Last summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …
New Study: One-Third of Pregnant Women in the U.S. Are Vitamin D Deficient — And It May Impact Their Children’s Brain Development
A recent study published in The American Journal of Clinical Nutrition finds that roughly one in three pregnant women in the U.S. lack sufficient vitamin D — a deficiency that may have lasting effects on their children’s brain development.
Researchers …
Becoming a Self-Starter
This month’s article is based upon helping you get to the next level of your employment.
Have you ever noticed it feels like some people can reach the next level of management faster than others? What are they doing that …
Sales Slump? Boost employee morale and performance
Employee motivation is the backbone of any successful salon. But if business slows down and foot traffic decreases, keeping your team engaged can become a challenge. Quieter times doesn’t have to mean low energy. In fact, it can be the …
Word of Mouth: The power to build or destroy
With the rise in popularity of social media, business rating sites and customer reviews that pop-up right in Google, word of mouth is more impactful for businesses than ever before – and that can either be really great for your …
