Author Archive

Red light therapy is no longer a niche wellness service—it’s a booming industry that’s expanding far beyond tanning salons. From high-end wellness spas to boutique fitness studios and even chiropractic offices, businesses everywhere are capitalizing on the rising demand for …

By Scott Nichols

I hope this busy season is going well for you. It’s the time of year to build your customer base so we can sell products and services to more customers. It’s the time of year to build …

No matter how hard a salon works on sales training or how aggressively they incentivize staff to sell, in most cases, there will still be one or a few top performers who sell significantly more than the rest of the …

When Image Sun in Fredericksburg, Virginia, reopened last November, it wasn’t just a comeback—it was a reinvention. For owner Charlotte Sealy, a yearlong shutdown caused by an electrical fire became the catalyst to rethink not only her space, but the …

By Grant Miller

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value of your …

Negative feedback, whether in-person or online, can feel like a setback for business owners. However, when managed correctly, customer complaints and online reviews can serve as valuable opportunities for growth, improvement, and increased customer loyalty. Here’s how to turn criticism …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

By Joseph Levy

Did she really just say that?

It was Nov. 13, 1996 – just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as …