Author Archive

Of course, pricing plays a crucial role in influencing customer decisions, but there’s far more to consider than whether your rates are higher or lower than your competition. While discounts and promotions may seem like an easy way to attract …

Bowling a perfect game might not be listed among the typical benefits of red light therapy, but one customer at Forever Summer Tanning in Detroit Lakes, Minnesota, swears by it. After a handful of sessions in the SmartSun Therapy SST28, …

Most salons put their membership pitch entirely on the front desk and hope it sticks on the first visit. Sometimes it does. Sometimes it doesn’t. New customers are still deciding if your business fits into their routine. The mistake is …

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

By Scott Nichols

For the past few years, when working with staff I’ll look for the difference between employees’ performance. Why did some employees perform well while others didn’t? I have seen employees with the best attitude and outgoing personalities …

A new in-depth article from wellness publication mindbodygreen outlines extensive research on vitamin D’s antioxidant properties that “support a long, happy healthy life.”

“Without adequate levels of vitamin D, your body can’t utilize the vitamin when it’s needed—for antioxidant actions …

The SmartSun Therapy SST28 sets the standard for red light technology in the tanning industry with precise engineering that maximizes the functional irradiance that actually reaches and penetrates the user’s skin.

The distance between the unit’s LEDs and the user’s …

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …