Author Archive
Social Media Challenge: Turn your clients into your best promoters
Summer is the season of sunshine, selfies, and sharing—and it’s the perfect time for your tanning salon to harness all three with a fun, interactive social media campaign. A Social Media Challenge can not only generate buzz but also turn …
Managing Your Image: Define your management style and maintain strong leadership
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
Wavelength Guide: What 635nm and 850nm Actually Do
Photobiomodulation (PBM) research has identified wavelength as the single most consequential variable in light-based therapy protocols. Published literature indicates that 635nm red light and 850nm near-infrared (NIR) light interact with tissue through different absorption pathways and reach different anatomical depths.
The Competitive Shift: How the rise of HYROX—and the everyday athlete—creates a new opportunity for wellness-driven salons
Something has changed in the fitness world—not at the elite level, but at the average level. The typical gym-goer is no longer just working out to stay in shape. They’re training with more structure, more intention, and increasingly, more competition. …
Managing Your Image: Define your management style and maintain strong leadership
By Ashley Laabs
When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …
Embrace the ‘Summer Lifestyle’ on Social Media
As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …
The Health Benefits and Risks from Moderate Sun Exposure: Grassroots Health
Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years
The evidence supporting the role of moderate sun exposure and vitamin D in supporting …
Find a Reason for Customers to Walk Through Your Doors
By Scott Nichols
As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …
