Author Archive

The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …

A peer-reviewed study published in Biodemography and Social Biology adds fresh scientific weight to what tanning professionals and sunshine lovers have long believed: a little sunlight can go a long way for your mood.

Titled “Happiness in the Sky: The …

Here is a question worth sitting with for a moment. If you stopped offering discounts tomorrow, what would actually happen to your business?

Most owners flinch at the question because they’ve come to believe their customers will not pay full …

The SmartSun Therapy SST28 sets the standard for red light technology in the tanning industry with precise engineering that maximizes the functional irradiance that actually reaches and penetrates the user’s skin.

The distance between the unit’s LEDs and the user’s …

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

Summer is the perfect season to host events that boost your salon’s visibility, attract new clients, and strengthen relationships with existing customers. With the excitement of warm weather and summer vacations, people are looking for ways to feel and look …

What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have …

By Crystal Dunford

Just when I thought I had life figured out, I learned how quickly everything can change.

For 17 years, I had a career with the federal government, focusing on benefits, retirement, and planning for the future. My …