Author Archive
Lessons from International Health and Wellness Trends
China’s evolving health and wellness industry provides valuable insights that U.S. tanning and wellness businesses can apply to their own operations. As China’s market is driven by younger consumers and a growing demand for holistic well-being, several key trends stand …
‘Too Successful, Too Fast’: SST28 demand quickly outpaced capacity at Haute Skin Spa & Tanning
Almost immediately after introducing the SmartSun Therapy SST28 at one of his Haute Skin Spa & Tanning locations in Minnesota, Cole Johnson ran into a big problem.
His single unit couldn’t keep up.
“Basically, what happened is it got too …
How AI is Revolutionizing Small Business Operations
By Jeffrey M. Davis II
Imagine you’re a small-town salon owner named “Mia.” Every day, you juggle countless tasks: managing schedules, greeting customers, overseeing inventory, and somehow finding time to market your business. Until recently, the idea of competing with …
Raise Your Customer Service Standards
Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …
Setting Business Goals: A Data-Driven Approach to Success
Setting clear, measurable goals is essential for business growth, but goal setting isn’t just about ambition—it’s about strategy. By using sales data and performance metrics, business owners can create goals that are realistic, achievable, and aligned with long-term success.
Without …
What’s Trending in Wellness and Skin Care?
In recent years, the worlds of wellness and skin care have collided, as consumers have become more conscious and considerate of not just what they’re putting in their bodies, but also what they’re putting on their skin.
When it comes …
Marketing That Supports the Sales Conversation
The most important sales conversation doesn’t happen online, in an ad, or on a poster. It happens face-to-face, in real time, between a staff member and a customer who is ready to make a decision. That’s why the most effective …
How Red Light Really Works: Nature.com article
A recent Nature feature, “The surprising science behind red-light therapy — and how it really works,” highlights just how far red light therapy has come—from a fringe concept to a rapidly emerging, science-backed category in modern health and wellness. For …
