Author Archive
Turning Data into Dollars: Salon software solutions drive growth, efficiency, and engagement
Consider the new possibilities created by rapid advancements in tanning technology, and it’s natural to think of equipment first. Revolutionary sunbed technology has propelled the industry forward in recent years, marking a new era in tanning. The same can be …
The Sunshine Vitamin that ‘D’elivers on Cardio Health
Materials provided by University of South Australia.
Free from the sun, vitamin D delivers a natural source for one of the hormones essential to our bodies, especially the bones. But when you’re down on this essential nutrient, it’s not …
Culture of Accountability: Practical ways to create a team that holds itself to high standards
Running a salon is a team sport. Every employee plays a part in shaping the client experience. Yet one of the biggest challenges salon owners face is making sure their team consistently upholds high standards when the owner or manager …
A Major Upgrade
Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …
Creating a Customer-Centric Company Culture
In today’s tanning industry, creating a customer-centric company culture is key to long-term success. It’s not enough to simply provide a good service—salons need to create an environment where customers feel valued, understood, and consistently satisfied. A customer-centric culture isn’t …
Sunburn Prevention: The Golden Rule of Smart Tanning
Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.
It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …
Giving the Gift of Wellness
Every holiday season, salons gear up for gift card sales, special promotions, and last-minute shopping rushes. But there’s one area of your business that’s perfectly positioned for gifting—and often easier to promote than tanning services: wellness.
From red light therapy …
75 Days to a Better Tanning Business
By Scott Nichols
Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will …
