Author Archive

Most small businesses don’t want to utilize much time and money on brand advertising simply to generate awareness. You want to get to the point with compelling ads and offers that lead directly to new customers and more revenue. The …

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Red light therapy, clinically known as photobiomodulation (PBM), has moved decisively from a fringe biohack to standard-issue recovery equipment in professional sports. As of 2026, franchises across major sports leagues have installed dedicated PBM rooms or formalized strategic vendor partnerships. …

Most training flows one direction — owner to staff, senior to junior, experience to inexperience. That model works fine for teaching someone how to run a tanning bed or close out a register. It works less well for the things …

While the slower summer and fall months might feel like much-needed downtime for tanning business owners, they actually offer a prime opportunity to review, evaluate, and address various aspects of the business. This period can be used strategically to ensure …

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

For decades, tanning businesses have sold tanning, skincare and suncare products as a companion to their core services. But today, as more salons evolve into wellness destinations, these retail offerings should become a more defined element of your brand.

Skincare …

Trade show season is back, and with it comes the annual question every salon owner asks before booking a flight or loading up the van: Is this worth my time?

It’s a fair question. Attending an event requires a big …