Author Archive

An all-access membership — one monthly price that includes every service you offer — is often the single most compelling offer a salon can make. It provides a level of value that clients can immediately understand, while also creating predictable …

As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

By Matt Russell, Smart Tan CEO

When I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years, the purpose of the meeting was to discuss what we’ve …

As explored in the previous installment of this series, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude charisma …

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …

As more tanning businesses gravitate toward wellness-focused services and branding, the gap between those gaining traction and those struggling is becoming clear: wellness isn’t something you add—it’s something you become.

You can invest in state-of-the-art equipment. You can install new …