Author Archive

You’re not just selling time in a tanning bed or a bottle of lotion. You’re selling a service that’s all about the experience, and the experience includes the service, the products, and the results – in short, the tanning experience.…

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

When considering a major investment in a red light therapy bed for your business, it’s easy to be drawn in by a sleek, modern design. But while aesthetics matter for the client experience, it’s what’s under the surface that determines …

From GrassrootsHealth

A new RCT demonstrates that correcting vitamin D deficiency can significantly improve mental health outcomes while simultaneously reducing cardiovascular risk factors

Savvy salon owners know that staying connected with their customer base is key to keeping business strong. Email marketing is a powerful tool for maintaining customer engagement, promoting seasonal offers, and positioning your salon as a go-to resource for beauty …

As the new year rolls in, millions of people make resolutions centered around fitness, health, and self-care. For tanning and wellness salons, this is an ideal time to leverage promotional efforts and strategic communication to align with your clients’ goals. …

By Scott Nichols

Leadership is probably one of the most difficult, rewarding, scariest and brave characteristics we can have. I believe leadership is in all of us, but some of us are really good at using it and some of …

Laura and Paul Haenlein created Utopia Tan & Spa with a vision to provide clients with a high-end, wellness-oriented experience. From the start, they committed to premium equipment, including high-performance hybrid tanning beds. So, when they decided to add full-body …