Author Archive

As spring approaches, tanning businesses gear up for their busiest time of the year. With customers rushing in to prepare for vacations, weddings, and springtime events, the demand for exceptional service is at its peak. To meet this challenge, your …

Paying your staff more is a good thing. It’s good for hiring, for morale, for retention, and when your employees’ compensation is based primarily on commission, it’s definitely good for your sales.

With a well-strategized commission program, staff members are …

An all-access membership — one monthly price that includes every service you offer — is often the single most compelling offer a salon can make. It provides a level of value that clients can immediately understand, while also creating predictable …

As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

By Matt Russell, Smart Tan CEO

When I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years, the purpose of the meeting was to discuss what we’ve …

As explored in the previous installment of this series, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude charisma …

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …