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What began as a simple way to encourage client loyalty has evolved into a refined, revenue-driving model at the heart of the most successful salons. While early EFT programs focused on offering maximum access for minimal cost, top-performing salons have …

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

Tanning is back in the spotlight, with cultural trends and wellness movements embracing the sun in a new, more balanced light.

Even dermatologists and beauty publications are embracing a more nuanced perspective on sunshine. In a recent Vogue article titled …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

Today’s young adult consumers represent the future of all tanning businesses. While their patronage may not be critical to our …

Bowling a perfect game might not be listed among the typical benefits of red light therapy, but one customer at Forever Summer Tanning in Detroit Lakes, Minnesota, swears by it. After a handful of sessions in the SmartSun Therapy SST28, …

“An ounce of prevention is worth a pound of cure” — Benjamin Franklin

All eight of the chronic diseases reported to be the most expensive are associated with vitamin D

Key Points

• Vitamin D is associated with all eight of