Author Archive

What does it really take to adapt, evolve, and build a “bulletproof” business in an ever-changing industry? Dion Borkowicz, owner of Lectric Beach Wellness and Sun Club, has navigated every era of the modern tanning industry, from its golden years …

The key to succeeding without competing on price is understanding and utilizing your “unique value proposition” – what sets you apart from your competition. You don’t have to be cheaper if you are better and therefore provide additional value for …

A new peer-reviewed study published in Biodemography and Social Biology adds fresh scientific weight to what tanning professionals and sunshine lovers have long believed: a little sunlight can go a long way for your mood.

Titled “Happiness in the Sky: …

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

Summer is the perfect season to host events that boost your salon’s visibility, attract new clients, and strengthen relationships with existing customers. With the excitement of warm weather and summer vacations, people are looking for ways to feel and look …

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

In the course of a single day, a manager may use many different types or patterns of leadership. Let’s look at the most common styles used and when they are most effective.

Democratic

This leadership style allows the supervisor to …