Author Archive

For decades, tanning businesses have sold tanning, skincare and suncare products as a companion to their core services. But today, as more salons evolve into wellness destinations, these retail offerings should become a more defined element of your brand.

Skincare …

By Matt Russell, Smart Tan CEO

Last summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …

A recent study published in The American Journal of Clinical Nutrition finds that roughly one in three pregnant women in the U.S. lack sufficient vitamin D — a deficiency that may have lasting effects on their children’s brain development.

Researchers …

This month’s article is based upon helping you get to the next level of your employment.

Have you ever noticed it feels like some people can reach the next level of management faster than others? What are they doing that …

Employee motivation is the backbone of any successful salon. But if business slows down and foot traffic decreases, keeping your team engaged can become a challenge. Quieter times doesn’t have to mean low energy. In fact, it can be the …

With the rise in popularity of social media, business rating sites and customer reviews that pop-up right in Google, word of mouth is more impactful for businesses than ever before – and that can either be really great for your …

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally shifts the nature of your business. In one …

By Scott Nichols

One of my goals I constantly think about is how to become a better leader. Being a leader isn’t always what it’s cracked up to be. When most people think they want to be a leader, they …