Author Archive

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

NEWS RELEASE

For Immediate Distribution

TORONTO, ON (October 28, 2021) – In these challenging times, vitamin D can be your superhero by strengthening your immune system to help reduce the possibility of severe effects or death from COVID-19.

For our …

By Brad Sudekum, TANgerines 

There are many ways to show your staff they’re appreciated, and one of the ways we do this is through our annual staff beach trip. We plan these trips on national holiday weekends so we only …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

Ready to step up your lotion sales and overall salon performance? Devoted Creations has you covered with brand new in-demand products and on-demand training. As they prepare to introduced the latest fan-favorite offerings from the entire Devoted brand family, the …

By Scott Nichols

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can …