Author Archive

By Joseph Levy

Did she really just say that?

It was Nov. 13, 1996 – just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as …

By Megan Knoll

Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers …

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

By Scott Nichols, salon GM and consultant

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion …

You are cordially invited to the 2022 New Sunshine Virtual Product Launch. Please join the New Sunshine team as we reveal the new products dropping this year! A detailed agenda will be provided prior.

Click here to register.…

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …