Author Archive

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

NEWS RELEASE

For Immediate Distribution

TORONTO, ON (October 28, 2021) – In these challenging times, vitamin D can be your superhero by strengthening your immune system to help reduce the possibility of severe effects or death from COVID-19.

For our …

By Brad Sudekum, TANgerines 

There are many ways to show your staff they’re appreciated, and one of the ways we do this is through our annual staff beach trip. We plan these trips on national holiday weekends so we only …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

Ready to step up your lotion sales and overall salon performance? Devoted Creations has you covered with brand new in-demand products and on-demand training. As they prepare to introduced the latest fan-favorite offerings from the entire Devoted brand family, the …

By Scott Nichols

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can …

Even before COVID-19, cleanliness was the No. 1 factor clients looked for when choosing a tanning business to frequent. Of course, that’s only magnified now.

Your salon spends time, money, and effort attracting and keeping good customers, but you could …

What can you plan right now that will improve your tanning business’s sales on a monthly basis next year? The first thoughts that come to mind are probably promotions and marketing. But, while those elements are undoubtedly important to plan …