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Author Archive

Company Culture: The Foundation of Branding

Friday, August 16th, 2024

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Thursday, August 15th, 2024

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

2024 Product Sales Survey

Wednesday, August 14th, 2024

Please fill out this brief survey to give us a better understanding of how tanning businesses around North America are approaching product selection, pricing, discounting and sales. If you’re interested in providing additional information for articles in Smart Tan Magazine, …

SmartSun Therapy SST28 – The Perfect Design

Wednesday, August 14th, 2024

Producing the most effective red and near-infrared light therapy system requires careful engineering that balances the amount of energy emitted from each diode, the total amount of energy emitted from the device, and the distance between the light source and …

Time to be a Champion

Tuesday, August 13th, 2024

By Scott Nichols

Is it time for you to be a champion?  Have you ever thought of yourself as a champion? I remember growing up playing sports, and there was always one player we could rely on to help us …

Humans Need Sunshine, Not Supplements: Experts

Monday, August 12th, 2024

A 2022 study echoes findings of previous research, indicating that taking vitamin D supplements does not provide some of the purported health benefits, but a report on the research from The Times clarifies the resounding point: sunlight, not supplements, is …

The Easiest Client to Sell To

Friday, August 9th, 2024

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Ask Your Way into a Sale

Thursday, August 8th, 2024

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

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