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Author Archive

Man on a Mission: Join Scott Nichols on his never-ending quest for improvement 

Wednesday, January 27th, 2021

When Scott Nichols writes an article for Smart Tan magazine, he’s not actually offering you valuable insight simply out of the kindness of his heart. He does appreciate the opportunity to support salon operators who he can relate to, but …

Develop an Intense Mindset to Achieve More Than You Thought Possible

Friday, January 22nd, 2021

By Scott Nichols, salon GM and consultant

December, 19, 2009, a mother is praising her neighbor and calling him “Superman” after he lifted a car high enough for her daughter to escape after being trapped under it. In 2012, a …

Teach Your Clients to Tan Smart

Thursday, January 21st, 2021

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

2021 Sneak Peek

Wednesday, January 20th, 2021

The industry’s leading brands reveal their latest products, equipment and services for 2021.

Click here to view the full assortment of products, equipment and more in the latest issue of Smart Tan Magazine online.

Many Salons Lack Loyalty Programs: Poll

Tuesday, January 19th, 2021

In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Friday, January 15th, 2021

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Share Your #TanLife Contest

Wednesday, January 13th, 2021

Flyer to share with customers:

Generational Marketing: Maybe we’re not so different after all

Wednesday, January 13th, 2021

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

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