Author Archive

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …

By Roger Holmes, Celsius Tannery, ASA Board of Directions Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

By Ivy Potter, Bronze Sol

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up …

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …