Author Archive
Price Red Light Therapy as a Serious Medical-Grade Service
By Matt Russell, Smart Tan CEO
If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …
Nourish from Within: Diet’s impact on skin and tanning
When it comes to achieving glowing skin and optimal tanning results, we know what you put on your body matters, but what you put in your body matters, too! Nutrition and hydration play a pivotal role in skin health, influencing …
Sunbeds are Vitamin D Machines: Sunlight Institute
By Dr. Marc Sorenson, Sunlight Institute
A 2018 study published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain optimal …
‘Alarming’ Rates of Melanoma Overdiagnosis: Research
Customers First, Money Follows: Six customer service phrases to live by
By Ashley Laabs
In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …
Red Light Education: Owners, Staff and Consumers
By Matt Russell, Smart Tan CEO
Owner Education: If you think education is expensive, try ignorance.
Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, …
Selling the Base Tan
As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …
Get Over It!
By Scott Nichols
I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …
