Author Archive

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

The association between low vitamin D levels and more severe COVID-19 outcomes could be partially explained by the sunshine vitamin’s effect on underlying conditions that increase an individual’s risk of severe illness from the novel coronavirus, according to a study …

By Scott Nichols, salon GM and consultant

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and …

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has …

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …

The American Suntanning Association was heavily involved in efforts this spring to help states develop Covid-19 guidelines and re-open professional tanning facilities as highly sanitized retail businesses.

Most states had shut down businesses in the last week of March. By …

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …