Author Archive

In the midst of this unprecedented health crisis, tanning industry manufacturers and distributors have sprung to action, producing products and equipment that provide protection against COVID-19 and help salons adjust to the challenging circumstances.

Devoted Creations and Sun Evolutions are …

While we don’t know how the situation will have evolved in the time between this article being written in mid-April and you reading it in early May, it’s safe to say that the coronavirus crisis will have a lasting impact …

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

By Ashley Laabs

As different business models emerge, the concept of leadership is becoming more abstract than ever. It is a quality that everyone seems to have, but few can actually demonstrate through their actions. Even as the workplace adapts …

As some states begin to allow tanning businesses to reopen and you grapple with how to implement safety precautions and make people feel as comfortable as possible visiting your salon, the next highest priority should be maintaining as many memberships …

By Grant Miller

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all media though, …

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …